Wyndham Hotels & Resorts has accelerated its expansion across Europe, the Middle East, Eurasia and Africa (EMEA), responding to strong international travel demand and growing interest in emerging destinations. The hospitality major reported record growth across the region in 2025, signing 173 new hotel agreements and opening 126 properties, adding more than 11,500 rooms to its portfolio. With these additions, Wyndham now operates over 770 hotels across EMEA, reinforcing the region as a key pillar in its long-term global growth strategy.
The expansion has been driven by resilient inbound travel across established European markets as well as strong domestic demand in countries such as India, Türkiye and several Middle Eastern destinations. Wyndham has strategically diversified its presence across city hotels, resort properties and culturally immersive destinations, catering to both economy and upscale segments. Recent openings in Italy, Türkiye and India highlight the company’s focus on combining heritage locations with branded hospitality experiences, strengthening its appeal to both leisure and business travellers.
Looking ahead, Wyndham aims to further consolidate its position across EMEA by expanding its midscale and economy brands, deepening regional partnerships and entering high-growth markets. The company’s continued development pipeline reflects confidence in sustained tourism recovery and evolving travel preferences. As global mobility stabilises and demand for branded accommodation rises, Wyndham’s EMEA expansion signals a broader resurgence within the international hospitality landscape.
