MAYFAIR Hotels & Resorts has announced the appointment of Varun Mehrotra as the new Assistant Vice President – Sales & Marketing at its Corporate Office. With a career spanning more than two decades, Mehrotra brings a wealth of experience in sales strategy, marketing leadership, and brand development to his new role.
With over 23 years in the hospitality and tourism sectors, Mehrotra has held leadership positions across various brands, contributing to business growth through strategic market planning, revenue optimisation, and targeted brand positioning. His appointment is seen as a key move to support MAYFAIR’s plans to strengthen its presence in both domestic and international markets.
MAYFAIR Hotels & Resorts operates a portfolio of 18 luxury properties across eight Indian states, offering a mix of leisure, heritage, and wellness experiences. As the group looks to deepen its market reach and scale its offerings, Mehrotra’s role will focus on aligning sales and marketing functions with business objectives, developing strategic partnerships, and expanding customer engagement initiatives.
His broad expertise across hospitality sales and marketing functions is expected to play a crucial role in enhancing brand visibility and driving top-line growth. He will be responsible for overseeing integrated sales campaigns, marketing communications, and revenue strategies across the group’s diverse resort offerings.
The appointment comes at a time of renewed growth in India’s hospitality sector, with rising demand from both domestic and international travellers. As travellers seek more immersive and luxury experiences, brands like MAYFAIR are looking to sharpen their competitive edge through focused leadership and innovation.
Based at the corporate headquarters, Mehrotra will work closely with the senior leadership team to support long-term growth, refine customer acquisition strategies, and reinforce the brand’s positioning in key markets.
This leadership change marks a significant chapter for MAYFAIR Hotels & Resorts as it builds on its legacy and positions itself for the next phase of expansion in the premium hospitality segment.
