The Korea Tourism Organization (KTO) India successfully hosted the Korea MICE Roadshow 2026 in Mumbai, bringing together leading stakeholders from India’s travel trade and corporate sectors to explore the growing opportunities offered by South Korea’s Meetings, Incentives, Conferences, and Exhibitions (MICE) industry.
As Korea continues to strengthen its position as one of Asia’s leading MICE destinations, the roadshow highlighted the country’s advanced convention infrastructure, innovative event experiences, seamless accessibility, smart city initiatives, and strong government support. The event showcased how Korea is increasingly attracting international meetings, conventions, exhibitions, and incentive travel groups from across the globe.
A key focus of the roadshow was KTO’s comprehensive support framework for Indian MICE groups. Attendees were introduced to the highly popular Korea MICE Group Visa Program, which offers eligible groups benefits such as visa fee waivers, expedited processing, and simplified documentation procedures.
KTO also unveiled its Customized MICE Support Program 2026, designed to help organisers create memorable and high-impact experiences while maximising value for participants. The programme offers a wide range of benefits tailored to group size and requirements, including destination experience fees, souvenirs, official dinner support, cultural performances, charter bus arrangements, K-pop experience booths, K-food trucks, welcome receptions, team-building activities, and professionally produced trip highlight videos.
Speaking at the event, Myong Kil Yun, Regional Director, India & SAARC Countries, Korea Tourism Organization, emphasised Korea’s unique appeal as a business events destination.
“Korea is not just a destination for business events, it is a place where business, culture, innovation, and unforgettable experiences come together. We are proud to welcome the recent group from India and showcase the many possibilities Korea offers for the MICE industry. The strong response from our Indian partners reflects the growing confidence and potential of this market,” he said.
He further noted that KTO looks forward to welcoming larger groups, hosting more impactful events, and building deeper collaborations between India and Korea in the years ahead.
The successful roadshow reflects Korea’s continued commitment to strengthening ties with the Indian market while positioning itself as a preferred destination for business events, incentive travel, and international MICE engagements.
