The global travel and tourism industry is preparing to gather at ExCeL London from November 3 to 5, 2026, for World Travel Market London (WTM London), one of the leading international platforms for travel trade, business networking and industry dialogue.
The 2026 edition is expected to bring together professionals from more than 180 countries, with organisers listing 4,000+ exhibitors, 5,500 buyers and over 46,000 attendees. Destinations, tourism boards, airlines, hospitality companies, travel businesses, technology providers and tourism organisations will use the three-day event to showcase offerings, explore new markets and develop international business connections.
A Global Marketplace for the Travel Industry
WTM London 2026 will feature participation across key travel segments, including leisure and business travel, hospitality, destination management, travel technology and tourism services. Exhibitors from Europe, Asia, Africa, the Americas and Oceania will present destinations, products and experiences to a global trade audience.
The event is expected to facilitate more than 40,000 confirmed business meetings, while WTM states that its platform generates over £2.2 billion in deals annually. The WTM ConnectMe platform will further support matchmaking between exhibitors, buyers and other industry professionals.
Technology and Traveller Trends in Focus
Technology will have a dedicated presence through WTM Travel Tech, focusing on developments such as artificial intelligence, big data and the Internet of Things and their growing role in travel.
The new WTM TrendFest will examine emerging traveller interests through experiences centred around food, wellness, sport and adventure, offering insights into changing consumer preferences and tourism trends.
Global Insights and Industry Leadership
Alongside the exhibition, WTM London 2026 will feature conference sessions, networking opportunities and the 2026 WTM Global Travel Report. Its ministerial programme, held in partnership with UN Tourism, is expected to attract more than 70 tourism ministers, while around 3,000 international media professionals are also expected.
With its combination of global destinations, business meetings, technology showcases, trend-led programming and senior-level discussions, WTM London 2026 will provide an important platform for the international travel trade to connect, collaborate and explore new opportunities.
