Uttar Pradesh is currently experiencing an unprecedented tourism boom, transforming the state into a globally significant travel destination, as evidenced by the over 109 crore (1.09 billion) tourists welcomed in the first quarter of 2025 alone. This remarkable surge in visitors is directly fueling a historic wave of branded hotel investments across the state’s key cities. International hospitality giants are leading the charge, with the Radisson Hotel Group recently demonstrating its commitment by inaugurating two new properties, including the Park Inn by Radisson Lucknow Vikas Nagar and the Radisson Hotel Prayagraj, the latter marking the city’s debut five-star international establishment.
Global hospitality behemoths are investing quickly, demonstrating their strong belief in the area’s long-term prospects and significantly enhanced infrastructure. For instance, the Park Inn by Radisson Lucknow Vikas Nagar and the Radisson Hotel Prayagraj, two significant new properties, were recently opened by the Radisson Hotel Group, demonstrating this belief. Particularly noteworthy is the latter, which serves as Prayagraj’s first five-star international establishment and emphasizes the strategic significance that international brands attach to growing Tier-2 and Tier-3 markets.
Major national market leaders are expanding their footprints significantly at the same time in order to satisfy the growing demand in all market segments. Both ITC Hotels and IHG (InterContinental Hotels Group) are actively growing their portfolios through well-known brands like Fortune, Welcomhotel, and Storii. This combined investment is primarily focused on the economically and culturally thriving cities of Prayagraj, Varanasi, Lucknow, and Ayodhya.
The steady growth is not only dependent on the number of visitors, but also on concurrent state initiatives to develop infrastructure, which together improve the standard of lodging options for both the growing number of foreign visitors and the domestic mass market. With this, UP has successfully shifted its focus to becoming a vital component of India’s rapidly expanding travel industry.
