Sri Lanka is accelerating its tourism revival by focusing on India, one of its most vital and high-potential markets. As part of this strategy, the Sri Lanka Tourism Promotion Bureau organized a series of successful roadshows in Lucknow, Chandigarh, and Jaipur from June 23 to 27, 2025. These events aimed to promote the island nation as a year-round travel destination known for its cultural richness, natural beauty, and warm hospitality.
The roadshows created a platform for direct engagement between Sri Lankan tourism stakeholders and Indian travel professionals. More than 200 Indian travel agents, tour operators, and media representatives participated in the events, connecting with over 35 Sri Lankan industry delegates. The delegation included representatives from top hotels, resorts, destination management companies, tour operators, and other service providers. Through B2B meetings and networking evenings, participants explored collaboration opportunities to enhance travel offerings between the two countries.
After facing global challenges in recent years, Sri Lanka’s tourism sector has demonstrated impressive resilience and is now on a strong growth trajectory. Officials emphasized that the current recovery is not just about numbers but about repositioning the country with a focus on authentic experiences, regional connectivity, and long-term sustainability.
The roadshows also served as a vibrant cultural showcase. Attendees enjoyed performances by a traditional Sri Lankan dance troupe and received in-depth insights into the country’s attractions. These included scenic beaches, ancient temples, tea-covered hills, wildlife sanctuaries, and a rich spiritual and cultural heritage. Organizers highlighted Sri Lanka’s appeal as a destination that offers more than a single visit, thanks to its diversity and charm.
Tourism statistics underscored the growing interest. From January to May 2025, Sri Lanka welcomed over one million visitors, including more than 204,000 from India, making up 20 percent of total arrivals. During the same period, tourism revenues exceeded 1.54 billion US dollars, reflecting both volume and quality of travel.
Easy access has played a key role in this growth. Indian citizens enjoy visa-free travel to Sri Lanka, and there are approximately 90 weekly flights connecting nine Indian cities to the island. This convenient connectivity supports both leisure and business travel.
Ultimately, these roadshows were more than promotional efforts. They represented a commitment to strengthening India-Sri Lanka tourism ties and building long-lasting partnerships in the region.