Scenic Tours APAC Pte. Ltd. and Polarverse Seacations Pvt. Ltd. have entered into a strategic partnership to expand the presence of Scenic Ultra-Luxury Cruises and Emerald Luxury Cruises’ ocean yacht experiences in India, targeting growing demand for personalised and experiential luxury travel. The partnership was announced on September 21 and reported by multiple travel trade publications.

Under the collaboration, Polarverse will work with Scenic Group’s Singapore-based APAC team to develop the Scenic and Emerald ocean yacht brands across India. The partnership will focus on increasing brand awareness for ultra-luxury and boutique ocean yachting, while strengthening engagement with travel advisors and tour operators through product knowledge, marketing resources and sales support.

The alliance combines Scenic Group’s luxury ocean and expedition yacht portfolio with Polarverse’s expertise in expedition and small-ship travel. Both companies are looking to tap the growing interest among affluent Indian travellers in smaller-scale, immersive and highly personalised journeys.

Anthony Laver, General Manager, Sales & Marketing, APAC, Scenic Group, said India remains an important growth market, particularly as high-net-worth travellers increasingly seek meaningful and experiential journeys. He highlighted Polarverse’s specialist knowledge of expedition and small-ship cruising as a strong complement to Scenic’s offering.

Kiran Bhandari, Director, Polarverse Seacations, said Indian high-net-worth travellers are increasingly seeking more exclusive experiences, ranging from polar expeditions aboard Scenic Eclipse to coastal yachting with Emerald Cruises. Polarverse will support trade partners with product knowledge, marketing tools and high-touch assistance.

Dominic Tan, Regional Manager, Sales & Marketing, APAC, Scenic Group, said the partnership will help strengthen product awareness and unlock new opportunities for luxury ocean cruising in India.

Scenic’s Discovery Yacht experience accommodates up to 228 guests, with all-verandah suites, personalised butler service and a near 1:1 crew-to-guest ratio, while Emerald operates its own luxury yacht portfolio.