The Madhya Pradesh Tourism Board successfully organized a high-profile roadshow on July 18, 2025, at the iconic Jai Mahal Hotel in Jaipur. Designed to promote Madhya Pradesh as a vibrant travel destination and attract tourism-related investments, the roadshow served as a strategic platform to enhance cooperation between Madhya Pradesh and Rajasthan — two culturally rich states with immense tourism potential.
The event brought together key stakeholders, including tour operators, hoteliers, and filmmakers from both states, to discuss collaborative tourism strategies. It marked a crucial step in the state’s larger plan to unlock new investment channels, strengthen tourism circuits, and simplify inter-state travel experiences. With both states boasting UNESCO World Heritage Sites, national parks, and deep-rooted cultural legacies, the initiative aims to create an interconnected tourism experience across Central and Western India.
The highlight of the roadshow was the presentation of integrated tourism proposals. Officials explored the possibility of linking Rajasthan’s heritage tourism circuits to Madhya Pradesh’s attractions like Khajuraho, Mandu, Chanderi, and Kuno National Park. Plans were discussed for a seamless wildlife corridor between Ranthambore in Rajasthan and Sheopur’s Kuno National Park. Such initiatives would encourage tourists visiting either state to extend their itinerary, promoting longer stays and greater economic activity.
With more than 12 major train routes and growing air connectivity between cities like Jaipur, Bhopal, Indore, and Gwalior, the travel network is being upgraded to support rising tourist demand. Enhanced transport and digital travel infrastructure were also central to discussions, with both states committed to adopting smart tourism tools such as online booking portals, virtual guides, and interactive maps.
Madhya Pradesh Tourism Board also announced upcoming tourism events, including the Madhya Pradesh Travel Mart in October 2025 and regional conclaves in Rewa, Gwalior, and Indore. These events aim to further promote the state’s heritage, eco-tourism offerings, and investment opportunities.
By uniting efforts with Rajasthan and focusing on sustainability, infrastructure, and innovation, Madhya Pradesh is positioning itself as a leading destination for both leisure and business tourism. The Jaipur roadshow marks a significant step toward creating a collaborative tourism model that benefits both states and offers travelers an enriched, connected experience.
