In a major step towards strengthening its premium hospitality portfolio, ITC Hotels Limited has unveiled its latest brand, ‘Epiq Collection’, as part of its continued Asset-Right expansion strategy. The new brand is envisioned as a curated collection of premium hotels and resorts, each reflecting unique design, local culture, and the essence of authentic Indian hospitality.
The ‘Epiq Collection’ will bring together a diverse range of owned and managed properties while also offering opportunities for the conversion and repositioning of established premium hotels into the ITC Hotels network. Through this approach, property owners gain access to ITC’s robust distribution system and guests benefit from a trusted and high-quality hospitality experience.
The first two projects under this new banner—‘Epiq Collection Puri’ in Odisha and ‘Epiq Collection Tirupati’ in Andhra Pradesh—are currently under development. The Puri property, featuring 118 rooms, will be owned by ITC Hotels, while the 201-room Tirupati property will be managed by the group. Both are expected to open within the next two years and will be part of the CLUB ITC loyalty programme, further enhancing guest engagement and rewards.
With plans to add approximately 1,000 rooms under the Epiq Collection brand over the medium term, ITC Hotels aims to strengthen its presence in culturally and commercially significant destinations across India.
Anil Chadha, Managing Director, ITC Hotels Limited, commented, “The launch of ‘Epiq Collection’ marks a significant milestone in ITC Hotels’ journey. It builds on our legacy of sustainability while introducing a fresh, contemporary take on premium Indian hospitality that blends culinary innovation, design sophistication, and service excellence.”
Rooted in ITC’s long-standing culinary expertise, each property will showcase regionally inspired cuisines and contemporary dining experiences, while reflecting a strong sense of place through design and guest engagement. With its distinctive positioning, ‘Epiq Collection’ is set to redefine premium hospitality standards in India’s dynamic travel and tourism landscape.
