At OTM 2026 in Mumbai’s Jio World Convention Centre, the Indonesian Ministry of Tourism is making a strong push to position India as a top source market for international visitors. Under the “Wonderful Indonesia” campaign, the ministry is targeting IDR 48 billion (around $3 million) in potential transactions during the three-day event and aims to attract 40,000 additional Indian tourists.
The strategy builds on steady growth, with 734,490 Indian arrivals in 2025, marking a 3.5% increase over the previous year. To strengthen trade ties, Indonesia brought a 30-member delegation, including 20 Destination Management Companies, 5 travel agencies, hotels, restaurants, and tourist attraction operators.
Indonesia is also shifting its focus from traditional leisure travel to experiential tourism. While Bali remains a key destination, the country is promoting MICE, wellness, cultural, and adventure experiences across multiple islands. Officials highlighted the rising demand among young Indian travelers for island hopping, eco-tours, and culture-led itineraries.
Ahead of OTM, the ministry conducted a sales mission in Chennai, targeting South India’s affluent and wellness-focused travelers. Indonesia is also promoting destination weddings and tailored packages to compete with regional hotspots like Thailand and Vietnam.
The campaign includes collaborations with major Indian travel companies such as Thomas Cook India, SOTC, Paytm Travel, and Cleartrip to expand market reach. With a focus on transparent pricing, personalized experiences, and long-term partnerships, Indonesia aims to secure a stronger foothold in the fast-growing Indian outbound travel market.
