Brand USA has announced the appointment of 250 Global Travel Trade Ambassadors across key international markets, including 15 representatives from India, as part of its initiatives marking the United States’ 250th anniversary celebrations.
The newly appointed ambassadors will form a global network of travel professionals focused on enhancing destination knowledge, encouraging international visitation to the United States and strengthening engagement with the global travel trade community throughout the anniversary year and beyond.
The Global Travel Trade Ambassadors Programme aims to connect travel advisors with deeper insights into US destinations, experiences and tourism offerings, enabling them to better promote travel opportunities among international visitors. The initiative highlights the important role of the travel trade in driving destination awareness and creating meaningful visitor experiences.
As part of the programme in India, Brand USA India has partnered with Emirates as the preferred airline partner, supporting the initiative through enhanced connectivity between India and the United States.
Under the partnership, Emirates will collaborate with Brand USA to strengthen the network of travel ambassadors across India while promoting travel experiences in the US through its extensive global connectivity.
The appointment of 15 ambassadors from India reflects the country’s growing importance as a source market for US tourism. Through stronger collaboration with travel advisors and industry partners, the programme aims to encourage greater awareness of diverse destinations, attractions and experiences available across the United States.
The initiative comes as the United States prepares to celebrate its 250th anniversary, creating opportunities for global travellers to explore the country’s heritage, culture, landscapes and modern experiences.
With the combined support of Brand USA, Emirates and the travel trade community, the Global Travel Trade Ambassadors Programme is expected to create a stronger network of industry advocates who can support tourism growth and foster deeper connections between India and the United States.
The programme represents another step towards strengthening international travel partnerships and enhancing collaboration between destination marketers, airlines and travel professionals worldwide.
